Feed Your Mind Oman “Saving the Planet While Making a Profit – The Business Case for Sustainability”, 21st May 2014

Feed Your Mind Oman “Saving the Planet While Making a Profit – The Business Case for Sustainability”, 21st May 2014

Mr John Munro Hull University Business School

Date: 21st May Wednesday

Timing 10.30 am -12.30

Venue: Best Western Premium Hotel (Muscat)

Many business executives think sustainable investment is an unnecessary on-cost to their organisation. Not only that, but the investment is seen as primarily a public relations gesture, rather than an effort to create added value and long term wealth generation. John Munro’s talk will focus on the ways in which companies and public sector organisations can actually become more financially robust as a result of investing in sustainable business practices. The process is not designed to produce short term gains, though these certainly occur as a matter of course.

The strategic gains are there to be harvested but it takes a combination of innovation, persistence and entrepreneurial flair to make it so. During this seminar John will examine a number of case studies. He will also show how you how your organisation can jump on the ‘sustainability bandwagon’, and make ethical business pay its way. About the speaker Mr John Munro is Director of Student Experience at Hull University Business School.

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A Canadian by birth, John has lived and worked in the UK since 1980. When he left Carleton University in the late seventies, John worked in a variety of jobs ranging from being a music researcher with the CBC to working in a pulp and paper mill. John also spent two years as a child care worker, before leaving Ottawa for London.

Much of his UK career has been focused on Arts and Cultural Marketing. John was based for a number of years at the Canadian High Commission in London promoting Canada as a conference and incentive travel destination. He then set up his own consultancy, Creative Marketing, and had clients that included the Almeida Theatre, Texaco, The Canadian High Commission and The Jazz Café in Camden.

John also managed Pinski Zoo, an acid jazz group from Nottingham helping them to win the Guardian-Wire Magazine, Best Group Award in 1991. John's last position before joining the Scarborough Management Centre in 1997 as a Lecturer, was that of National Coordinator for Arts and Tourism, based in Edinburgh.

Book now

The event is free to attend but you must book in advance. To book your place contact Achal Zoting on +968 24607625 or email muscat@mdciedu.com. This is one of a series of ‘Feed your Mind’ events organised by Hull University Business School and MDCI. More events will be announced soon.


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