Digital Marketing Institute

Digital technologies have changed the way we work, live and communicate. We know this huge shift can pose challenges for your current role. We understand that advancing and progressing your future career is important to you.

That’s why we have designed a professional certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.

With 18,000 certified professionals across 100 countries, the Digital Marketing Institute sets the global standard in digital marketing and selling. We provide a certification that is designed by experts, to create experts.

Working with digital industry experts to design and develop standards to certification that define the digital skills and capabilities required of today’s professionals. Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across all industry sectors.

MDCI is happy to announce a partnership with the Digital Marketing Institute (DMI) of Ireland to provide their programmes aimed at organisations and individuals who are keen to enhance their Digital Marketing knowledge and skills.

About DMI

The Global Standard

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Taught in over 80 countries around the world, DMI has trained more graduates to a single digital education standard than any other certification body.

Gain Up-To-Date Industry Knowledge

Our specialist product team work closely with leading industry experts to create, review and update your course content on a continuous basis.

DMI students succeed

  • 95% of our Professional Diploma level graduates are currently employed
  • 88% are working in senior roles or at management level
  • 81% of graduates have been promoted after completing their diploma


Industry-Validated Syllabus

Our courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Our learning content is shaped by the industry stakeholders that matter most.

Institute Certifications Framework

The Digital Marketing Institute’s Certification Framework describes what a professional should know, understand and be able to do on the basis of a given certification level. A framework also demonstrates how learners can progress through higher levels of certification within a framework. Universities, colleges, training companies and employers in over 90 countries now implement certifications from the Digital Marketing Institute’s Certification Framework.

The Framework operates internationally and importantly also provides a basis for professional certifications within the Digital Sales & Marketing Industry. It allows students, educators and employers to easily understand a professional’s competency and assists in portability between countries or employers.

The Digital Marketing Institute Certification Framework provides a system around which the key stakeholders can gather – Students, Professionals, Educators and Employers. It allows all groups to understand the certification standards, the skills and competencies and modes of assessment and furthermore it relates these certifications to industry-specific roles and jobs. The certification is the currency that flows between these key stakeholder groups.

Objectives of the Framework

The objectives of the Digital Marketing Institute Certification Framework is to provide a contemporary and flexible system that:

  • Acts as a reference point for curriculum development that leads to a Digital Marketing Institute professional certification
  • Supports industry education pathways which provide access to certifications that allow individuals to move easily between different educators and industry roles
  • Defines a clear progression route for professionals
  • Supports and enhances the recognition of the value of Digital Marketing Institute certifications in industry
  • Enables a level of alignment with other international certification and qualification frameworks


Digital Marketing Institute Industry Advisory Council

The Industry Advisory Council (formally called the Syllabus Advisory Council), representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute certification standards, syllabus, curriculum and assessment tools. By providing expert review and recommendations on a regular basis, the Council ensures that Digital Marketing Institute Certified Professionals have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.The Industry Advisory Council’s role is to provide:

  • Industry validation of the certifications through an iterative review process
  • Industry policy advice on professional certifications
  • Maintain, monitor and promote the Digital Marketing Institute Certification Framework
  • Support the stakeholders and users of the framework – students, professionals, educator and employers


The majority of our certifications are mapped to the European Qualifications Framework (EQF) and are also defined in terms of their position within the EHEA.

The European Qualifications Framework (EQF) is a “translation tool that helps communication and comparison between qualifications systems in Europe. Its eight common European reference levels are described in terms of learning outcomes: knowledge, skills and competences. This allows any national qualifications systems, national qualifications frameworks (NQFs) and qualifications in Europe to relate to the EQF levels. Learners, graduates, providers and employers can use these levels to understand and compare qualifications awarded in different countries and by different education and training systems.”

The European Higher Education Area (EHEA) was launched in March 2010, and is designed to ensure more comparable, compatible and coherent systems of higher education in Europe. It is designed to foster student mobility and employability through the introduction of a system based on undergraduate and postgraduate studies with easily readable programmes and degrees.

Internationally Recognised Accreditation

Upon completion of your course, you will receive an industry-recognized, globally respected qualification.

DMI alumni thrive;

Further information on the DMI Institute Professional Diploma in Digital Marketing and locally supported by MDCI click here.

To find out how you can attend on location workshops in the GCC contact MDCI on +973 17216002 or email

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