Retail Logistics: The Key to Successful Retail Marketing and Sales – Professor David B Grant (Director of the Logistics Institute, Hull University Business School)

Retail Logistics: The Key to Successful Retail Marketing and Sales – Professor David B Grant (Director of the Logistics Institute, Hull University Business School)

Retail Logistics: The Key to Successful Retail Marketing and Sales – Professor David B Grant (Director of the Logistics Institute, Hull University Business School)

The Omani retail sector represents 8.7% of Oman’s GDP in 2010 with revenues of RO 1.94 billion and the sector’s offering is predicted to grow rapidly by 33% over 18 months from the beginning of 2012 to mid-2013. Such economic activity requires appropriate retail logistics structures and systems underlying the sector.

This presentation will reflect upon a decade’s research of logistics in the retail industry to present a current appreciation of the strategic connections and disconnections between retail logistics and retail marketing and sales. Retail logistics in the UK is considered by many to lead the world, especially in the grocery sector, and there is much reliable evidence for this claim. However, there continues to be in-store issues regarding retail operations such as sourcing, inventory management, replenishment and availability, human resources and online provision that concomitantly affect customer service, satisfaction and profitability.

Current examples of these issues evidenced by research will be reviewed before observations are provided about what retailers should do in future versus what they will likely do. The presentation will conclude with some brief alternative and unpopular points of view to the somewhat fractious relationship between consumers, retailers and logisticians, including reducing product ranges, increasing road infrastructure to ease traffic congestion, charging the full cost of products and services for both in-store and home delivery provision, and educating consumers regarding wastage incurred from over-consumption.

david grant fym speaker

About the Speaker

He has over 130 publications in various refereed journals, books and conference proceedings, is on the editorial boards of six journals, and is a member of the Council of Supply Chain Management Professionals and the British Retail Consortium’s Storage and Distribution Technical Advisory Committee.Professor David B. Grant is Director of the Logistics Institute at Hull University Business School in the UK.

His PhD thesis awarded by the University of Edinburgh and supervised by Professor John Dawson, investigated customer service, satisfaction and service quality in UK food processing logistics and received the James Cooper Memorial Cup PhD Award from the Chartered Institute of Logistics and Transport (UK) in 2003. David’s research interests include customer service, satisfaction and service quality, retail logistics, logistics and supply chain relationships, and sustainable logistics; and his recent applied research has investigated on-shelf availability and out-of-stocks; forecasting and obsolete inventory; retail waste and inventory management, internet retailer service quality; retail reverse logistics, and consumer or shopper logistics.

The Feed Your Mind (FYM) series aims to provide continuing development for busy professionals by way of:

  • Free lunch time workshop – delegates just bring their appetite for updates as well as food!
  • Held Every 6-8 weeks when an international authority presents a lunch time fast food and quick update
  • Hot business issues – bite sized
  • An excellent use of time

17th October 2012 from 10.00 – 13.00, Sohar Room, Radisson Blu Hotel, Muscat

Book now

The event is free to attend but you must book in advance.

To book your place please call or email:

Ms Achal on 968 24 607 625 Mob: +968 92 484 856
or email mdcidev@omantel.net.om to reserve your place.

This is one of a series of ‘Feed your Mind’ events organised by Hull University Business School and MDCI. More events will be announced soon.

 

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